Europe · calculator · online selling

E-commerce Profit Calculator for Online Sellers

How much do you really keep from each online order? Enter price, product cost, fees and shipping — get profit per order and margin instantly.

Online seller packing orders for e-commerce in Europe

E-commerce Profit Calculator

Your profit per order is
€9.99

Worked example (the default inputs above): €29.99 price, €12 product cost, 15% fees (€4.50), €3.50 shipping → profit €9.99 per order (33.3% margin); at 100 orders a month that is €999 a month.

Key fact: Fees are the silent margin-killer in e-commerce: a 15% marketplace fee plus payment fees can take more per order than the product itself costs to make.

What this calculator does

This calculator shows what you actually keep from one online order after the four costs every seller pays: the product itself, marketplace and payment fees, and shipping plus packaging. It also scales the result to your monthly order volume.

How to use it

  1. Enter your selling price per order.
  2. Enter your product cost per order (making or buying it).
  3. Enter fees as a percentage of price (marketplace commission plus payment processing combined) and your shipping + packaging cost, then read profit per order instantly.

The formula

Profit per order = price − product cost − (price × fee %) − shipping. Margin = profit ÷ price. Example: €29.99 − €12 − (€29.99 × 15% = €4.50) − €3.50 = €9.99 per order; €9.99 ÷ €29.99 = 33.3% margin.

Worked example with real numbers

A seller in Poland lists a handmade lamp for €29.99. The lamp costs €12 to make, the marketplace and payment fees take 15% (€4.50), and shipping plus packaging cost €3.50. Profit per order is €29.99 − €12 − €4.50 − €3.50 = €9.99, a 33.3% margin. At 100 orders a month that is €999 — before fixed costs like rent, software and advertising, which come out of that €999. If fees rose to 20%, profit would fall to €8.49 per order, a 15% drop from a 5-point fee rise — which is why fee changes deserve a price review, not silent acceptance.

Reference table

Profit per order at different fee rates (€29.99 price, €12 cost, €3.50 shipping — illustrative figures):

Fee rateFee amountProfit per orderMargin
5%€1.50€12.9943.3%
10%€3.00€11.4938.3%
15%€4.50€9.9933.3%
20%€6.00€8.4928.3%

Sources and disclaimer

Method: per-order profit arithmetic. Fees vary by marketplace and payment provider (Etsy, Amazon, Shopify, Stripe and PayPal all differ), and shipping varies by weight and destination — enter your own actual figures. Fixed monthly costs (rent, subscriptions, advertising) are NOT deducted here; subtract them from the monthly profit figure for a full picture. VAT treatment depends on your registration status — use price, cost and fees on the same VAT basis.

Estimate only — not tax or financial advice. This tool estimates only. It is not tax, legal or financial advice and does not determine your actual tax, loan or lender decision — check your national tax authority, bank or a qualified adviser for your situation. Always verify current figures with the official source or a qualified adviser before making decisions.

Affiliate disclosure: Some links on this site may earn us a commission at no extra cost to you — see our affiliate disclosure.

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Frequently asked questions

Both exist: marketplaces usually charge a percentage of the price, payment providers often add a small fixed fee per transaction too. Combine them into one effective percentage for this calculator, or add the fixed part to shipping.

No. Advertising per order (ad spend divided by orders) is a real cost — subtract it from the profit per order if you run ads, or you will overstate what you keep.

Returns turn a profitable order into a loss: you refund the price and often pay return shipping. If your return rate is 5%, a rough adjustment is to reduce monthly profit by about 5% of revenue plus return-shipping costs.

It varies by category, but below 20% leaves little room for fixed costs, ads and returns. Above 30% gives a healthier cushion — the default example here sits at 33.3%.

If the customer pays shipping separately, add it to the price and put the full shipping cost in the shipping field. If shipping is 'free', the whole shipping cost comes out of your margin, as in this calculator.

Use price, cost and fees on the same basis. If you are VAT-registered, use net figures; if you sell under a small-business VAT-exempt regime, use gross figures.

Yes — set shipping to 0. Digital products usually have the highest margins because there is no product or shipping cost, only platform and payment fees.

Because fees are a share of the full price while profit is what is left after all costs. A 5-point fee rise on a €29.99 order takes €1.50 from a €9.99 profit — a 15% cut.

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